5 REASONS YOU CAN'T MISS BAKINGTECH 2025

As the New Year brings revitalization and change, BakingTECH 2025 is leading the way! This year’s conference will take place February 15–18 in vibrant Orlando, FL. With an exciting lineup of events, there’s something for everyone looking to learn, connect, and innovate. 

1. NEW PRE-CONFERENCE 

We’re thrilled to announce the all-new Milling & Baking Pre-Conference as part of BakingTECH 2025. This full-day session, hosted by the Cereals & Grains Association, will deliver cutting-edge insights into industry trends, food safety, and regulatory updates. It’s an incredible addition to the program, and we’re excited for attendees to experience it. 

2. POWERFUL SPEAKERS & CONTENT 

The conference features a powerful lineup of keynote addresses and panel discussions. José Valls of Microsoft will explore how AI is transforming the baking industry, delivering practical insights for daily operations, training, and cybersecurity. The CEO Panel Discussion will bring together top leaders in the baking industry to share innovative strategies for attracting and retaining talent. Rounding out the program, the Marketing Collaboration Panel will offer proven strategies for cross-industry partnerships and driving brand growth, while Kevin Brown’s closing keynote will inspire attendees to embrace excellence and create positive, lasting change. 

3. NETWORKING GALORE 

Networking opportunities abound throughout the event. The Society of Bakery Women will be hosting their Annual Brunch and an engaging Cocktail Reception, where attendees can connect, share experiences, and celebrate achievements in the industry. Don’t miss the KSU/FSU Alumni Breakfast, a great chance for alumni to reconnect, and the Group Dinners sponsored by ATBI, designed to foster meaningful discussions in a relaxed setting. 

4. NEW FORMULATION FLOOR

Be sure to visit the New Formulation Floor, where innovation takes center stage. Featuring over 130 tabletop participants, the engaging BakeTalk Stage, Baker’s Row, and Innovation Stations, this dynamic space will showcase the latest in baking technologies and trends. Attendees will also gain valuable knowledge from technical sessions addressing critical topics like emerging technologies, sustainability, and food safety, led by industry experts. 

5. SUN & FUN IN ORLANDO

Join us in sunny Orlando, Florida and take advantage of all this vibrant city has to offer! It's the perfect backdrop for a conference that promises to energize and inspire the baking community. Don’t wait—registration rates increase on January 15. Secure your spot today and be part of the future of baking! 

INTRODUCING THE ASB MASTERCLASS

Take your bakery team to the next level with ASB's new Masterclass Program—a unique opportunity to combine online learning with hands-on, personalized coaching. This comprehensive training includes 10 self-paced online courses, covering essential baking science and production techniques, followed by a full day of on-site coaching at your facility.

An ASB-certified trainer will work directly with your team to apply what they've learned, troubleshoot challenges, and improve your operations—all tailored to your specific production line and products. Invest in your team’s growth and unlock real-world solutions for your bakery!

PDC 2025 FINALISTS ANNOUNCED

The American Society of Baking would like to congratulate the three final teams for the 2025 Product Development Competition. Showcasing academic excellence and innovation in the baking industry, this year's teams were challenged to develop an innovative grab-n-go product featuring honey as the primary sugar ingredient. This year's finalists are: 

• Cornell University presenting prOATS! 
• Oregon State University presenting Garden Box Cookies  
• University of Massachusetts Amherst presenting HoneyCrunch

We can't wait to hear all about your products at BakingTECH 2025!

The PDC is sponsored by the National Honey Board.

January 8th

Webinar: Bakery Enzymes 101

Discover the science behind enzyme functionality and its impact on bread production. Explore wheat flour components—endosperm, bran, and germ—and their role in baking. Learn how enzymes like amylase, protease, and lipase enhance dough performance, volume, and shelf life. Join live on Jan. 8th at 11 AM ET, or get the recording!

February 5th & 6th

ASB Committee Orientation

Currently in a committee or interested in joining? Attend this session to learn about ASB's governance structure, important policies and procedures, and insight into ASB operations that are critical for volunteer leaders.

April 24th

Chicago Regional Meet-Up

Join us on April 24 for our exciting Regional Event at Rademaker USA's Technology Center in Illinois! Explore cutting-edge bakery solutions, network with industry peers, and gain insights into the latest innovations in bakery production technology.  

June 11th

Kansas City Regional Meet-Up

Start your summer with us on June 11 in Kansas City for a premier networking event, sponsored by Corbion and Avant Food Media! Build valuable connections, share ideas, and engage with industry peers in a relaxed, collaborative atmosphere. 

January 15th

Advance Registration Deadline

We’re counting down the days to BakingTECH 2025, happening February 15-18! Don’t miss your chance to save $150 by signing up before the advance registration deadline on January 15. Secure your spot and book your stay at the Renaissance Orlando Resort at SeaWorld® to enjoy unbeatable networking opportunities and easy access to all educational sessions. 

January 15th

Room Reservation Deadline

Extend your stay and take advantage of our exclusive hotel rate of $249 per night, available three days before and after BakingTECH (based on availability)! Whether you want to relax by the pool, enjoy a round of golf, or simply bask in the Florida sunshine, this is the perfect opportunity to turn your trip into a mini-getaway. Availability is limited, so lock in your reservation today! 

To keep you informed on important legislative and regulatory issues impacting our industry, ASB is partnered with the American Bakers Association to bring you timely updates.

FDA Issues Phase II of Sodium Reduction Targets 

The FDA released its Phase II sodium reduction targets, setting new three-year targets for 163 food categories, including baked goods that are commercially processed and packaged or prepared in food service establishments (e.g. restaurants). Phase II builds off Phase I targets issued in 2021, and the new targets are approximately 20% lower than consumer intake levels prior to 2021. The agency is still taking public comment on these targets through January 13th.     

MEMBER SPOTLIGHT

Wendi Ebbing

VP of Marketing | Bundy Baking Solutions

This month we celebrate Wendi Ebbing, Vice President of Marketing for Bundy Baking Solutions. She has served on various ASB committees, a term on the ASB board, and one year as 2nd Vice Chair, over her many years of involvement with ASB. She is currently serving on the Bakery Equipment Manufacturers Board of Directors. 

In 2015, she was the BakingTECH Programming Chair for then Board-chair Anthony Turano, which generated tremendous success and introduced then-revolutionary ideas to the 90-year old event. In addition to her program chair responsibilities, she served on the 2011 and 2023 BakingTECH planning teams. She’s been a regular speaker and contributor to the technical content over the years too. 

The support for the baking industry runs deep with majority of her career spent between The Peerless Group (1998-2006) and Bundy Baking Solutions (2008-current) in marketing roles. She is known for pulling disparate groups of individuals together at industry events and making introductions for greater connectedness in the baking community. And while her marketing role naturally aligns with this type of activity, it is the thoughtfulness and care in which she does it.  

The recent Regional Meetings at the Bundy Baking Solutions Headquarters is a prime example of her above-and-beyond ASB volunteerism. She spends hours helping coordinate the event logistics to welcome the industry at-large to experience the Museum and Baking Hall of Fame. She kindly curates items to bring to BakingTECH to showcase baking artifacts from the Bundy Baking Museum arranging for transportation to and from the annual event. She serves as ASB's go-to person for the Hall of Fame installation at the Museum too.  

Hats off to you, Wendi, for exhibiting dedication and loyalty to this awesome industry! We are stronger because of what you contribute every day in your service to this industry.  

THANK YOU TO OUR PARTNERS

American Society of Baking | 1415 Shelby Street, Suite A | Indianapolis, IN 46203 US